Main Article Content
Radio and television, as one of the most important channels of information dissemination at present, has a great impact on people's lives, and has also undergone new changes with the rapid development of technology. With the continuous progress of science and technology, big data technology has changed the traditional calculation method and statistical thinking. The radio and television technology based on big data can better meet people's needs and further develop the radio and television industry. Therefore, it is of great significance to discuss the transformation and development of radio and television technology at this stage. Applying big data technology to the construction of network radio and television stations is a subversion of the extensive operation mode of traditional media, and has embarked on the interactive operation development direction. In this paper, the influence of big data era on broadcasting and television new media is analyzed. By changing traditional ideas, using network technology and adopting innovative operation methods, the big data era and broadcasting and television new media are better integrated, providing reference for broadcasting and television media industry.