Research on the Influence of Interactive Animation Based on Extended TAM Model on User Focus Immersion in Software Application

Abstract

The work aims to study user’s immersion in APPs by expanding the three dimensions of TAM based on the interactive animation theory and comparatively study the effects of different interactive animations in different APPs on the user immersion, thus obtaining the hypothesis theory model for user immersion in the dynamic design, so as to supplement the extended research of TAM in interaction design. Methods: The relevant theories of TAM and immersion model were used to comprehensively extend the research measures of interactive animation in APPs, and construct a new hypothesis theory model. Then, two kinds of typical interactive animation were used to conduct the immersion experiment on their dynamic effects. SPSS was mainly used in the experiment for the data statistics and analysis of the questionnaire composed of user research and experience measure. Finally, the hypothesis theory model herein was verified. Conclusion: The experimental results show that H1-H7 is positively correlated, and the hypothesis theory model is established. The experiment verifies that under certain conditions, the interactive animation designed based on the proposed hypothesis theory model can improve the user’s immersion more effectively, and bring them better experiences in APP.