The Effects of Regulatory Focus and Social Distance on the Change of manufacturing enterprisesEmployees'Attitude towards Privacy: Evidence from ERPs

Abstract

In this paper, event-related potentials (ERPs) were used to investigate the changes in Employees'attitudes towards privacy and their neural mechanisms. Questionnaires were used to find out the change of employees in manufacturing enterprises attitudes before and after learning privacy events.An inter-group experiment of regulatory focus * social distance was designed. The results showed that: (1) The attitude change in the promotion focus group was much higher than that in the prevention focus group; (2) In the privacy learning process, the promotion focus group produced higher N1 amplitude than the prevention focusgroup; Prevention focusgroup had more certainty in attitude and less attitude change. (3) Although the attentional inputs were different, the social distance and attitude towards privacy changes of prevention focusgroup were not significantly different.