Profits Optimization Reasearch of Dual-Channel Supply Chain Oriented to Manufacturers Online Customization and Traditional Retail

Main Article Content

Sihua Xu, Xiaoying Ju

Abstract

Under the background of "Internet +", increasing manufacturers sell standard products through retail channels and sell customized products in electronic channel. The competition about dual-channel supply, relationship between production cost and delivery time and the influences of online market acceptance, product customization attribute value, price and delivery time on online customization and traditional retail markets are considered, based on the decision variables of the price of custom and standard products and the guaranteed delivery time, the Stackelberg models are constructed respectively for the manufacturer-led and retail-led supply chain under decentralized system and the overall profits maximization of the supply chain is modeled under centralized system, the existence and uniqueness of the optimal solutions is proved by the optimization theory. The optimal decisions, market demands and enterprises profits under different systems are compared through numerical examples, the relation between the sensitivity coefficients and the optimal enterprises profits are obtained through the parameters sensitivity analysis. The idea of model construction and relevant conclusions are of reference and significance for manufacturing enterprise management practices.

Article Details

How to Cite
Xiaoying Ju, S. X. (2021). Profits Optimization Reasearch of Dual-Channel Supply Chain Oriented to Manufacturers Online Customization and Traditional Retail. CONVERTER, 498 - 517. https://doi.org/10.17762/converter.82
Section
Articles