Enterprise Commodity Marketing Innovation Based on Big Data Mining Technology

Abstract

The advent of the era of big data has brought many opportunities and challenges to the marketing of enterprises. Enterprises should develop marketing channels according to the requirements of the market. At the same time, enterprises further mine valuable data information, so as to improve customer satisfaction for enterprise products. This paper analyzes the opportunities and challenges brought by the era of big data to the marketing market of enterprises, and explores how to innovate the marketing strategies of enterprises. This paper describes the background of the current data mining and the main data mining technology in this field. Then, it focuses on the association rule algorithm which is widely used in knowledge data mining technology and its application in marketing strategy.