Research on the Evaluation of Customer requirement Importance of Smart Products Based on Online Comments and Improved Quantitative Kano Model

Main Article Content

Hang Liu, Zan Ren, Yingjie Li

Abstract

With the development and popularization of smart products, the technological differences of products are decreasing, and the phenomenon of product homogeneity is becoming more and more obvious. It is necessary for the smart product manufacturing firms have the capability to analyze customer requirement deeply and adapt to the dynamically changing market quickly. Therefore, the traditional technology-oriented product development model is no longer suitable for manufacturers to obtain a competitive advantage. Based on this, this paper proposed a method to evaluate the importance of customer demands based on online comments and quantitative Kano model. First, the Python crawler tool is used to obtain online customer reviews of relevant products and the word segmentation processing is performed to obtain the product features and frequency that customers are mainly concerned about, and then the initial importance of demand can be calculated. Furthermore, use the quantitative Kano model to determine the customer satisfaction and revise the initial importance of the requirements to obtain a more reasonable ranking of the importance of user needs. Finally, a case study is carried out with the smart bracelet as an example to verify the effectiveness and feasibility of the model proposed in this paper.

Article Details

How to Cite
Zan Ren, Yingjie Li, H. L. . (2021). Research on the Evaluation of Customer requirement Importance of Smart Products Based on Online Comments and Improved Quantitative Kano Model. CONVERTER, 382-392. https://doi.org/10.17762/converter.301
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Articles