Research on the Problems and Countermeasures of China's Sporting Goods Manufacturing Industry in Olympic Marketing

Abstract

“Sports marketing” is a very popular marketing method today. With the upcoming 2022 Beijing Winter Olympics, "Olympic marketing" has become a new way for sporting goods manufacturing industry to enhance brand value and realize brand leap. Using the method of literature review, this paper summarizes the existing problems of domestic sporting goods manufacturing industry in the process of Olympic marketing, and puts forward the corresponding marketing strategies for everyone to discuss.