Influencing Factors of Background Music Application in Tourist Attractions Based on DEMATEL

Abstract

This paper reveals the influencing factors of background music application in tourist attractions from three dimensions of music selection, application management and supporting services. Using DEMATEL model to analyze the interaction between the various factors and the degree of affect and importance according to the calculation results.With consideration of the key factors of performance activities,lighting, various style, particularmusicartisticconceptionand regional cultural characteristics, this paper puts forward some suggestions on application of background music in A-level tourist attractions.