Integration and Innovation of Enterprise Marketing Data Management Based on Collaborative Filtering Algorithm in The Era of Big Data

Abstract

 At present, due to the rapid development of the Internet, all walks of life are facing enormous challenges. How to attract more customers under the tremendous impact of the Internet is the most important issue for enterprises. Enterprise marketing is a key link in enterprise development. Only by doing a good job in enterprise marketing management can we create ideal conditions for enterprise development, and it is also an important condition for enterprises to enhance their own market competitiveness. For enterprise marketing management, big data impacts the marketing management system of enterprises, and increasingly presents commercial value that cannot be ignored. The application of big data in marketing management can promote the innovation of marketing management based on the background of big data, help enterprises to improve marketing strategies, further tap potential customers, and enhance marketing effects, so as to realize the double improvement of corporate brand influence and economic benefits. In the era of big data, this paper studies and analyzes enterprise marketing data management based on collaborative filtering algorithm.