Main Article Content
As China gradually entered the elderly society, the pension problem is increasingly serious. As an active and healthy way of supporting the aged, sojourn for the aged has been favored by more and more elderly people. Rural sojourn for the aged is a development model of sojourn for the aged in rural areas. With the aged people in surrounding cities as the main source of customers, it has the role of enhancing the complementary advantages of urban and rural areas and promoting the integrated development of urban and rural areas. However, this industry is still in the early stage of development in most areas of China. Based on 508 valid questionnaires, this paper used binary logistic test, chi-square test, standard residual comparison and other statistical methods to analyze the willingness of the elderly in Nanning to live in the countryside and its influencing factors. The analysis shows that 75% of the elderly are willing to participate in the rural living in the countryside, and their willingness is most related to gender, age and health status. Labor and entertainment factors, transportation factors and accompanying factors affect their willingness to travel; Income and education level affect their choice of sojourn products. Measures such as building rural sojourn pension products that meet the market demand, strengthening investment in infrastructure construction and public service construction, and building rural sojourn pension demonstration sites are conducive to the development and maturity of rural sojourn pension industry.