Main Article Content
The key to rural revitalization lies in the revitalization of talents, and the key to the revitalization of talents lies in the promotion of human capital. As an important component of human capital, health is the cornerstone of national prosperity and prosperity. As a large agricultural country, China has a large gap in health literacy levels between urban and rural areas, and the health inequality is still quite serious. Therefore, based on the survey data of “hundreds of villages and thousands of households” in Jiangxi Province in 2018, with 4829 rural household health survey data as the sample, this paper uses the ordered Probit model to study the impact of ICT adoption on rural residents’ health human capital, and explores the mediating role of health literacy between ICT adoption and rural residents’ health human capital. Finally, the robustness test was carried out. The baseline regression results show that ICT adoption has a significant positive impact on the health human capital of rural residents. Considering the possible endogeneity problems, the results are still robust after the selection of appropriate instrumental variables. The results of heterogeneity analysis show that the impact of ICT adoption is more significant in women and middle-aged and elderly population than in men and non-middle-aged and elderly population. The mediating effect test results show that health literacy plays a partial mediating role between ICT adoption and rural residents’ health human capital. Based on this, the paper proposes to strengthen the construction of communication infrastructure in rural areas. To encourage rural women and middle-aged and elderly people to use the Internet by providing subsidies and other means; the aim is to provide empirical basis and decision-making reference for the government to promote the health of rural residents.