Main Article Content
As a new force in foreign trade and export, cross-border e-commerce of industrial clusters continues to promote industrial clusters with obvious foreign trade tendency to realize the transformation of digital trade. In order to explore the realistic path to promote the cross-border e-commerce development of industrial clusters, this paper analyzes its development mechanism on the basis of relevant literature, and extracts three dimensions: cluster enterprise factors, industrial cluster factors and local government factors. Take Yongkang City as the research object, which belongs to the first demonstration category among the cross-border e-commerce pilot cities in Zhejiang industrial clusters, and then use the collected data for analysis. The results show that: in the process of cross-border e-commerce development of Yongkang hardware industry cluster, the effect of cluster enterprise factors is not significant; Industrial cluster factors and local government factors can play an obvious role in promoting. At the same time, industrial transformation and upgrading, as an effective intermediary channel, can play part of the intermediary role.